GE - "GE Podcast Theater presents life.af/ter"

BBDO New York

BBDO New York New York, Stati Uniti

7297

Titolo	GE Podcast Theater presents life.af/ter
Agenzia	BBDO New York
Campagna	GE Podcast Theater presents life.af/ter
Cliente	GE
Marca	GE
Posted	Novembre 2017
Trama	When GE launched its Digital Twin Technology, an innovation that clones industrial machines, the brand wondered how to grab the attention of the average person and make its technology relevant. The answer? A science fiction podcast that depicts perhaps the greatest fear of any connected person: what if our data falls into the wrong hands? The story invites listeners to a world where the dead can be reanimated based on every bit of data, imagery and video they’ve ever shared online. Feeling creeped out? Don’t, because GE Digital Twin Technology can protect humanity.
Tipo di Media	Interattivo
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Michael Aimette
Creative Director	Daniel Wright
Creative Director	Levi Slavin
Creative Director	Tim Roan
Creative Director	Josh Parschauer
Creative Director	Daniel Burke
Copywriter	Josh Parschauer
Art Director	Daniel Burke
Agency Producer	Joe Croson
Agency Producer	George Sholley
Agency Producer	Ian Graetzer
Account Management	Kathryn Browne
Account Management	Lindsey Cash
Account Management	Zandy Fretts
Account Management	Elizabeth Jacobs
Planning Supervisor	Yin Chung
Casa di Produzione	Panoply Media
Chief Communications Officer	Andy Bowers