Mark Figliulo
Founder and Creative Chairman at FIG
New York, Stati Uniti
TitoloCanvas
Agenzia
Campagna Canvas
Cliente Spotify
Marca Spotify for Artists
Data di Prima Diffusione/Publicazione 2019
Settore Online Leisure & Entertainment Services
Filosofia The challenge was to introduce and inspire the use of the new visual format within Spotify's App, Canvas. FIG created Canvas Records, a record store re-imagined, featuring 100+ fabricated records sleeves that showcased the best Canvases from cutting-edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format; browsing through engaging visuals led to discovering new music. Attendees scanned their favorite sleeves' code and instantly got the song on their phone.
Tipo di Media Case Study
Lunghezza
Product Marketing Creator
Head of Creator Product Marketing
Music Marketing Manager Experiential
Founder
Chief Creative Officer
Chief Content Officer Partner
CEO Partner
CSO Partner
Strategy Lead
Creative Director
Creative Director
Creative Director
Design Director
Executive Producer
Executive Producer
Associate Producer
Studios Producer
Director of Integrated Business Affairs
Business Affairs Manager
Executive Director of Client Service
Group Account Director
Account Supervisor
Group Project Manager
Executive Creative Director
Lead Producer
Creative technologist
Designer
Designer

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