Silk - "Gold"

Fallon

Fallon Minneapolis, Stati Uniti

13852

Marca: Silk
Paese: Stati Uniti

Cliente: Danone Wave

Titolo	Gold
Agenzia	Fallon
Campagna	Progress is Perfection
Cliente	Danone Wave
Marca	Silk
Data di Prima Diffusione/Publicazione	2018 / 1
Settore	Latte e derivati del latte
Trama	Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Tipo di Media	Televisione
Lunghezza	15 seconds
Casa di Produzione	Imperial Woodpecker
Footage	MPC LDN
Executive Producer	Crissy DeSimone
Managing Director	Damian Stevens
Director	Stacy Wall
Sound Designer	Jeff Payne
Copywriter	Simon Roseblade
Producer	Anita Wetterstedt
Executive Producer	Charlie Cocuzza
Flame Artist	Chris Homel
Colorist	Mark Gethin
Head of Business Affairs Manager	Brendan Lawrence
Creative Director	Kevin Lau
Chief Creative Officer	Jeff Kling
Editor	Will Hasell
Head of Production	Kirsten Thon-Webb
Sound Design and Mix	Ben Freer
Direttore della fotografia	Mihai Malaimare Jr.
Creative Director	Jonah Hall
Art Director	Jay Morrison
Creative Director	Rick Utzinger
Executive Producer	Sabrina Elizondo
Flame Assistant	Brandon Harden
2D Artist	Zach Carnes
Color Producer	Rebecca Boorsma
Offline Post Producer	Rebecca Jameson
Director	Jon Lorenz
Executive Producer	Melissa Elston
Head of Production	Pat Sidoti
Executive Producer / Managing Partner	Doug Halbert
Flame Assistant	Brack Hightchew
Sound Producer	Maddee Bonniot
Assistant Editor	Tessa Malsam
Producer	James L. Reid
Planning Partner	Chad Koehnen
Integrated Producer	Erin Kirby
Digital Director	Matt Benka
Business Leader	Jordan Hoffarber
Account Supervisor	Natalie Harrison
Account Manager	Julia Frayne
Assistant Mixer	Andrew Smith
Audio Post Production	Eleven Sound
VFX Company	Timber
Editing Company	Arcade Edit