Silk - "My Pool"

Fallon

Fallon Minneapolis, Stati Uniti

15282

Marca: Silk
Paese: Stati Uniti

Cliente: Danone Wave

Titolo	My Pool
Agenzia	Fallon
Campagna	Progress is Perfection
Cliente	Danone Wave
Marca	Silk
Data di Prima Diffusione/Publicazione	2018 / 1
Settore	Latte e derivati del latte
Trama	Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Tipo di Media	Televisione
Lunghezza	30 seconds
Footage	MPC LDN
Casa di Produzione	Imperial Woodpecker
Copywriter	Simon Roseblade
Art Director	Jay Morrison
Planning Partner	Chad Koehnen
Integrated Producer	Erin Kirby
Head of Production	Pat Sidoti
Head of Business Affairs Manager	Brendan Lawrence
Digital Director	Matt Benka
Creative Director	Rick Utzinger
Chief Creative Officer	Jeff Kling
Business Leader	Jordan Hoffarber
Account Supervisor	Natalie Harrison
Account Manager	Julia Frayne
Sound Designer	Jeff Payne
Sound Producer	Maddee Bonniot
Sound Design and Mix	Ben Freer
Assistant Mixer	Andrew Smith
Executive Producer	Melissa Elston
Audio Post Production	Eleven Sound
Offline Post Producer	Rebecca Jameson
Managing Director	Damian Stevens
Head of Production	Kirsten Thon-Webb
Executive Producer	Crissy DeSimone
Editor	Will Hasell
Editing Company	Arcade Edit
Assistant Editor	Tessa Malsam
VFX Company	Timber
Producer	James L. Reid
Flame Assistant	Brandon Harden
Flame Assistant	Brack Hightchew
Flame Artist	Chris Homel
Executive Producer	Sabrina Elizondo
Director	Jon Lorenz
Creative Director	Jonah Hall
Creative Director	Kevin Lau
Color Producer	Rebecca Boorsma
Colorist	Mark Gethin
2D Artist	Zach Carnes
Producer	Anita Wetterstedt
Executive Producer / Managing Partner	Doug Halbert
Executive Producer	Charlie Cocuzza
Direttore della fotografia	Mihai Malaimare Jr.
Director	Stacy Wall