Mark Bernath
Executive Creative Director at Wieden & Kennedy
Amsterdam, Olanda
TitoloAwaken the Phantom
Agenzia
Campagna Awaken the Phantom
Cliente Nike
Marca Nike
Data di Prima Diffusione/Publicazione 2018 / 8
Settore Calzature sportive
Trama To launch Nike’s new PhantomVSN football boot, we unleashed upon the world a mysterious character called THE PHANTOM - a demonic football freak capable of wreaking havoc on all those who cross its path. And the stuff of urban legend.First, we started with a teaser campaign that spread dark and mysterious rumours among footballers everywhere, leaving them wondering WHO or WHAT the PHANTOM was…Then, we launched this film AWAKEN THE PHANTOM for everyone to find out.Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), the two-and-a-half-minute film features famous footballers Neymar, Philippe Coutinho, Kevin De Bruyne and Mal Pugh as well as football icons Ronaldinho, Gennaro Gattuso and Andrea Pirlo. Nigerian rap star WizKid and his posse Legendury Beatz, and Tiwa Savage also make a cameo.All to the beat of a mashup between Genesis and Heavy Metal by Justice.
Tipo di Media Interattivo
Lunghezza
Copywriter
Art Director
Executive Producer
Assistant Producer
Executive Creative Director
Executive Creative Director
Casa di Produzione
Executive Producer
Director
Direttore della fotografia
Producer
Casting Director
Production Manager
Production Assistant
Editing Company
Editor
Editor
Producer
VFX Supervisor / Flame Artist
VFX Supervisor / Flame Artist
VFX Executive Producer
Creative Director
Post Produzione
Music

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