| Titolo | US Open Sessions |
| Agenzia | Ogilvy Worldwide |
| Campagna | US Open Sessions |
| Cliente | IBM |
| Marca | IBM US Open Sessions |
| Data di Prima Diffusione/Publicazione | 2015 |
| Settore | Servizi Professionali per il business |
| Filosofia | BM and James Murphy Turn Tennis Data into Music IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. |
| Tipo di Media | Interattivo |
| Digital Production Company | Tool of North America |
| Editing Facility | Friendshop! |
| Account Director | Ann Rubin |
| Account Supervisor | Kimberly Duffy |
| Account Director | Jeremy Kuhn |
| Account Executive | Nicole Vilalte |
| Account Executive | Josh Shaner |
| Account Manager | Lindsay Jaffe |
| Media Planner | Patty Sachs |
| Media Planner | Sarah Wilson |
| Media Planner | Caroline Haines |
| Planning Supervisor | Magnus Blair |
| Account Planner | James Friedman |
| Account Planner | Kenan Ali |
| Account Planner | Esther Ahn |
| Account Planner | Sonya Rhee |
| Worldwide Creative Director | Steve Simpson |
| Executive Creative Director | Christopher Reardon |
| Executive Creative Director | Ryan Blank |
| Executive Creative Director | Mike Hahn |
| Associate Creative Director | Nicholas Rezabek |
| Associate Creative Director | Lauren Costa |
| Associate Creative Director | Denise Zurilgen |
| Copywriter | Shannon Murphy |
| Art Director | Susan Murphy |
| Art Director | Mike Lomanto |
| Photographer | Jake Chessum |
| Executive Director of Integrated Production | Matt Bonin |
| Agency Executive Producer | Angela Fung |
| Agency Executive Producer | Sebastian Aresco |
| Agency Executive Producer | David Ross |
| Agency Executive Producer | Lee Weiss |
| Agency Producer | Chris Mazur |
| Agency Producer | Danielle Magee |
| Agency Producer | Matt Arnold |
| Agency Producer | Julie Teicher |
| Agency Music Producer | Karl Westman |
| Social Media Strategist | Eric Drumm |
| Social Media Strategist | Shanthi Blanchard |
| Programmer | Josh Beckwith |
| Programmer | Vincent Toscano |
| Programmer | Felix Turner |
| Programmer | Shane Mielke |
| Programmer | Caliandra Harmon |
| Programmer | Peter Tupper |
| Programmer | Colin Nickerson |
| Casa di Produzione | Whiskey Tango Foxtrot |
| Director | Jac Cheairs |
| Director | Steven Andrew Garcia |
| Executive Producer | Robert Helphand |
| Executive Producer | Christopher Neff |
| Executive Producer | Dustin Callif |
| Executive Producer | Oliver Fuselier |
| Producer | Adam Roe |
| Producer | Luke McCullogh |
| Interactive producer | Simi Dhillon |
| Interactive producer | Chris Kaliszewski |
| Technical Creative Directors | Patrick Gunderson |
| Technical Creative Directors | Michael Sevilla |
| Technical Developer | Raul Morales |
| Technical Developer | Allison Rowley |
| Technical Director | Jason Wurtzel |
| Technical Director | Jessica Criscione |
| Technical Director | Nate Schilling |
| Technical Director | Alex Dziena |
| Editor | Bryan Wetzel |
| Editor | Michael Distelkamp |
| Sound Design Company | Heard City |
| Sound Design Company | Dusk Notes |
| Sound Designer | Cory Melious |
| Sound Designer | Dan Flosdorf |
| Sound Designer | Evan Mangiamele |
| Sound Designer | Cory Metzinger |
| Sound Designer | Celia Kim |
| Audio Engineer | Matt Shaw |
| Audio Engineer | Sebastian Raeder |
| Audio Engineer | Randolph Moon |
| Music Production Company | James Murphy |
| Music Arranger | James Murphy |