Frank Scherma
Executive Producer at RadicalMedia
New York, Stati Uniti
TitoloWhere It Starts
Agenzia
Campagna Honda Racing
Cliente Honda Motor Co., Ltd.
Marca Honda Performance Development
Data di Prima Diffusione/Publicazione 2010 / 5
Settore Auto Nuove
Trama “Where It Starts,” brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. 
“Where It Starts” follows the Honda IndyCar® engine inside Dario Franchitti’s race car back in time from the track all the way to its original creation at Honda Performance Development (HPD), the technical operations center for Honda’s high-performance racing programs. The time-lapsed journey, using actual HPD associates, shows the entire assembly of the engine in reverse, back to its individual parts, uncovering Honda’s commitment to innovation and passion for racing. 
Tipo di Media Televisione
Production Manager
Producer
Head of Production
Executive Producer
Director
Casa di Produzione
Agency Producer
Agency Executive Producer
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