Tony Hawk’s Pro Skater 1 and 2 - "Scratch Boards"

DAVID

DAVID Madrid, Spagna

2609

Marca: Tony Hawk’s Pro Skater 1 and 2
Paese: Spagna

Cliente: Activision

Titolo	Scratch Boards
Agenzia	DAVID
Campagna	Scratch Boards
Cliente	Activision
Marca	Tony Hawk’s Pro Skater 1 and 2
Data di Prima Diffusione/Publicazione	2022 / 3
Settore	Consolles per Video Games
Filosofia	Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card. The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	39 seconds
Global Chief Creative Officer	Pancho Cassis
Global Chief Operating Officer (COO)	Sylvia Panico
Executive Creative Director	Saulo Rocha
Executive Creative Director	André Toledo
Copywriter	Guilherme Pinheiro
Art Director	Camilo Jiménez
Art Director	Rafael Ochoa
Art Director	Pedro Gabbay
Illustrator	Rafael Ochoa
Illustrator	Pedro Gabbay
Illustrator	Fabio Vido
Global PR Director	Sandra Azedo
Head of Production	Alejandro Falduti
Head of Production	Brenda Morrison Fell
Producer	Santi Lardín
Producer	Thiago Zveiter
Editor	Cristian Migueliz
Head of Account Management	María García-Herranz
Account Supervisor	Irene León
Board Production	Bait Shoppe
Creative Lead	Evan Starkman
Lead Producer	Remy Groh
Content	Keith Brady
Fabrication Lead	Remy Groh
Designer	Madelyn Veller
Account Support	Alyson Galuppo
Casa di Produzione	900 Films
Director	Jared Prindle
DP	Cameron Sanchez
Production Coordinator	Galina Cooper
Gaffer	Chris Andrus
Key Grip	James Allen
Swing	Dylan Melly
VTR/Stream	Rico Molder
HMU	Prell Chaurusanti
Location Manager	Cierra Xavier
PA	Alim Ahamad
Still Image Production	The Producers
Photographer	Davit Ruiz
Executive Producer	Irene Paz
Producer	Leti Duarte