Volkswagen Trucks - "Test Track"

AlmapBBDO

AlmapBBDO São Paulo, Brasile

3710

Titolo	Test Track
Agenzia	AlmapBBDO
Campagna	Volkswagen Trucks: Test Track
Cliente	Volkswagen Group
Marca	Volkswagen Trucks
Data di Prima Diffusione/Publicazione	2018 / 4
Settore	Trucks, Pick-Up Trucks
Trama	Everybody knows how to put four elephants inside a VW Beetle. But how about fitting an entire test track inside a single VW truck? "Test Track" – created by AlmapBBDO – proves that it can be done. For the spot, a test track was custom built to be functional for performance and, when disassembled, to fit inside the cargo compartment of the vehicle. All obstacles were projected and built according to a volumetric study. The assembling of the parts – shown in fast-forwarded reverse – was all choreographed following the structure of Korsakov's song "Flight of the bumblebee". To get it right, the truck had to be loaded 37 times. The making of shows the details of the production design.
Tipo di Media	Web Film
Lunghezza	54 seconds
Chief Creative Officer	Luiz Sanches
Executive Creative Director	Bruno Prosperi
Creative Director	Rynaldo Gondim
Art Director	Paulinho Ribeiro
Creative Team	Tales Bahu
Creative Team	Vinicius Valeiro
Executive Producer	Luiz Braga
director	Dulcídio Caldeira