Krungsri First Choice - "Genius Dog"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Tailandia

2393

Marca: Krungsri First Choice
Paese: Tailandia

Cliente: Ayudhya Capital Services Company Limited

Titolo	Genius Dog
Agenzia	The Leo Burnett Group Thailand
Campagna	Cash back 3%
Cliente	Ayudhya Capital Services Company Limited
Marca	Krungsri First Choice
Data di Prima Diffusione/Publicazione	2021 / 5
Settore	Plastic Cards/Investimenti
Trama	While 3rd wave Covid situation in Thailand is happening, Putting Gen Y into lock down state-ment and starting to work from home again. According to that reason Gen Y concerning more about their financial, they are afraid of spending. For the cause of making those Gen Y living their life more happily. First Choice Visa Platinum credit card launched cashback promotion campaign that rewarded every spending through First Choice Visa Platinum credit card in most categories up to 3%. In order to encouraged those Gen Y who worried about their financial situation, raising their confident to live their own life. We started launching our campaign through online film by using the pet lover phenomenon, the lifestyle that rising again in work from home period, to help our story telling in order to catch Gen Y’s attention and telling our message - when they have to make any spending. we’re the only credit card that immediately rewarded cash back up to 3% in most categories. Because we want them to live happily again and we want to be the beginning of their good credited for the better future of all of us.
Tipo di Media	Web Film
Lunghezza	60 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Ariyawat Juntaratip
Creative Director	Sarut Yungcharoen
Art Director	Sompat Trisadikun
Art Director	Ariyawat Juntaratip
Art Director	Sarut Yungcharoen
Art Director	Kanyaporn Longprasert
Copywriter	Kittinat prasomsap
Account Management Director	Rathawan Sukanake
Account Director	Pattra Ketsamathi
Account Executive	Naphat Chiangrat
Agency Producer	Rungrudee Chinpratan
Strategic Planner	Jenkanit Rujiramora
Strategic Planner	Surapen Saito
Strategic Planner	Praewpakorn Chumsai Na Ayudhaya
Casa di Produzione	Factory01 Co.
Casa di Produzione	Hopewiser Ltd
Director	Wuthisak Anarnkaporn
Assistant Director	Varayu Rukskul
Assistant Director	Mattanee Uajarernsup
Production Company Producer	RUNGTAWAN NANTHASAEN
Production Producer	Sawanya Jumchart
Direttore della fotografia	Natdanai Naksuwan
Editor	Sippanart Olarnsaritkul
Sound	Mellow tunes
Post Produzione	One Cool Production