Kept by Krungsri - "Kept"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Tailandia

2040

Marca: Kept by Krungsri
Paese: Tailandia

Cliente: Bank of Ayudhaya Co., Ltd.

Titolo	Kept
Agenzia	The Leo Burnett Group Thailand
Campagna	Kept by Krungsri
Cliente	Bank of Ayudhaya Co., Ltd.
Marca	Kept by Krungsri
Data di Prima Diffusione/Publicazione	2020 / 7
Settore	Istituti di Credito
Trama	Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles. ‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money.
Tipo di Media	Web Film
Lunghezza	68 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Keeratie Chaimungkalo
Creative Director	Prathan Udomsubvong
Art Director	Palapon Ngamjit
Art Director	Sompat Trisadikun
Copywriter	Prathan Udomsubvong
Copywriter	Sedthavuth Jarethammachit
Account Management Director	Rathawan Sukanake
Account Director	Apirat Leerattanakachorn
Account Executive	Chayanee Chean-aem
Agency Producer	Rungrudee Chinpratan
Director	Kasemparn Jujindalert
Production Company Producer	Pavaranan Kanpairoh
Direttore della fotografia	Natdanai Naksuwan
Editor	Wisarut Deelorm
Digital Retoucher	Pornlert Panna
CGI	Chocolate Studio Co.
Sound Design Company	Cinesound Co.
Post Produzione	So Good House Co.