Sompat Trisadikun
Bangkok, Tailandia
TitoloFriends
Agenzia
Campagna New Normal, Live Healthier
Cliente Thai Health Promotion Foundation
Marca Thai Health Promotion Foundation
Data di Prima Diffusione/Publicazione 2020 / 6
Settore Government Information & Services
Trama As the first wave of Covid-19 situation in Thailand is getting better, the government has announced to start unlocking the lock down, people become less caution and return to their normal lives and start doing things they want to do during the lock down. So once it unlocks, we began to see more people leaving the house. People are getting crowded in some areas. More than that, we began to notice less people wearing mask. And this may lead to the return of Covid-19, which we do not want it to happen. Therefore, an idea arose in the midst of a worrisome crisis. So Thai Health Promotion Foundation and The Leo Burnett group Thailand created “Live new normal life” a project that builds a new normal way of living for people in the country. A new concept that will help provoke and remind about new normal living behaviors consist of "Taking care of yourself" "Pay attention to others" "Develop oneself" and "Build discipline" We believe these behaviors that we communicated are actually what everyone has done before during the outbreak so it should not be difficult. Only if everyone continues to do so, it will create sustainable new normal lives.
Tipo di Media Televisione
Lunghezza
Chief Creative Officer
Executive Creative Director
Art Director
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Account Director
Account Executive
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