| Titolo | Blue Band Goede Start |
| Agenzia | Agency.Com |
| Campagna | Blue Band Goede Start |
| Cliente | Blue Band Goede Start |
| Marca | 3VO / Blue Band |
| Posted | Ottobre 2000 |
| Prodotto | Wed Site |
| Settore | Siti Internet |
| Trama | The Blue Band Goede Start site is made to accompany the 3VO/Blue Band back to school campaign. The purpose of the campaign was to teach kids, age 5 to 9, about traffic in an entertaining way by using the popular Blue Band characters. The site involves five games teaching them more about traffic signs, traffic rules and their bikes. To enter you need a password (secrecy element) and by finishing a game you get a letter. The five letters in the end give you the opportunity to win a Terrain Bike. The online campaign was supported offline by posters, margarine tubs, news overage and commercials. |
| Tipo di Media | Interattivo |
| Più informazioni | www.goedestart.com |
| Art Director | Mark Bruitsman |
| Copywriter | Liora Groen |
| Programmer | Leon Loeff |
| Programmer | Rudi Nieuwenhuis |
| Programmer | Blazenco Karesin |
| Producer | Sandra Soskic |
| Producer | Guido Flohr |
| Producer | Matthijs Gaalman |