Andrew Smith
Assistant Mixer at Partners Andrews Aldridge
London, Regno Unito
TitoloLive Curious
Agenzia
Campagna Live Curious
Cliente Booking.com
Marca Booking.com
Data di Prima Diffusione/Publicazione 2019 / 3
Settore Siti Internet
Filosofia Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world fueled by curiosity.
Booking.com has launched an off-the-wall ad to demonstrate the unique places the platform has to offer.

Created by adam&eveDDB, the ad opens with a montage of typical holidaymaker scenes - barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car.

Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble."

The scene then shoots to a couple waking up under the starts, encased in accommodation that's shaped like a bubble.

The ad then unfolds into a series of bizarre scenes. From a tree laden in goats to a face licking giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way.
Tipo di Media Televisione
Lunghezza
Chief Marketing Officer
Head of Brand
Brand Creative Director
Brand Creative Lead
Production Director
Producer
Chief Creative Officer
Creative Director
Creative
Creative
Executive Strategy Director
Director
Producer
Editor
VFX Production
VFX Producer
VFX Creatives
VFX Creatives
Music
Sound & Mix

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