Gerard Fitzgerald
Creative Director & Composer, Singapore at Song Zu
Sydney, Australia
TitoloNeighbours
Agenzia
Campagna Neighbours
Cliente Housing & Development Board, Singapore
Marca Housing & Development Board, Singapore
Data di Prima Diffusione/Publicazione 2020 / 1
Settore Settore immobiliario
Slogan Designed for Life. Not just for Living.
Trama A black-naped oriole flies through the new Housing & Development Board eco-town in Singapore and introduces us to its neighbours. Through its cheeky and cheery view of its neighbours we can see how HDB's new estates are built in harmony with nature and enhance the quality of life for people from all walks of life.
Filosofia We made a local bird – a Black Naped Oriole - the narrator and hero of our film. Through her tongue-in-cheek view of her neighbours (Singapore residents in the adjoining HDB estates), it showed not just that HDB estates are built in harmony with nature, but also how HDB’s planning and buildings have a positive impact on the lives of its residents.
Problema Over the last 60 years HDB have put more than roofs over heads of residents. Their many public spaces and eco-planning are designed to enhance the quality of lives. We needed to highlight these facts which can often be overlooked by residents.
Risultato Positive response in social media and brand affinity scores.
Tipo di Media Televisione e Cinema
Lunghezza
Colonna sonora Song Zu Singapore
Più informazioni https://www.hdb.gov.sg/cs/designedforlife/home.html
CGI
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Agency Executive Producer
Agency Executive Producer
Chief Strategy Officer
Client Services Director
Account Director
Account Manager
Film Director
Direttore della fotografia
Production Company Producer
Production Company Producer
Film Editor
Colorist
Colorist
Post-production Producer
Online Artist
Music Creative Director
Music Composer
Music Producer
Sound Engineer
Music
Film Production Company/Photographer
Post Produzione
CGI Executive Producer
VFX Director
VFX Producer
Client Supervisor
Client Supervisor

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