| Titolo | Fitness Corner |
| Agenzia | Wunderman Thompson Singapore |
| Campagna | Designed for Life. |
| Cliente | Housing & Development Board, Singapore |
| Marca | Housing & Development Board, Singapore |
| Data di Prima Diffusione/Publicazione | 2019 / 10 |
| Settore | Settore immobiliario |
| Slogan | Designed for Life. Not just for Living. |
| Trama | The Fitness Corner is part of every HDB estate. The film shows the sometimes humorous and sometimes poignant observations by the Fitness Corner of life, of residents from all walks of life. |
| Filosofia | The film shows the big picture planning of HDB by showing the most memorable moments of home happening outside the 4 walls of a flat. In doing so, it shows the big picture planning of HDB by showing that they not just build flats, but housing estates that include many public spaces that enhance the quality of life for all residents. |
| Problema | HDB provides good and affordable public housing. Some people feel that the estates are quite expensive. So we redefined value by changing the conversation from price per square foot to the large areas of free public spaces that enhance life which are enjoyed by residents. |
| Risultato | Positive perception of HDB after the campaign with many residents fondly reminiscing of their fond memories of home outside the 4 walls of their flat. Even the Prime Minister of Singapore commended the ads. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Colonna sonora | Song Zu |
| Più informazioni | https://www.hdb.gov.sg/cs/designedforlife/home.html |
| Chief Creative Officer | Farrokh Jal Madon |
| Lead Agency | Wunderman Thompson Singapore |
| Copywriter | Aarti Nichlani |
| Copywriter | Farrokh Jal Madon |
| Art Director | Liyu Min Zie |
| Creative Director | Aarti Nichlani |
| Creative Director | Liyu Min Zie |
| Film Director | Cheong Heng Ho |
| Direttore della fotografia | Eric Yeong |
| Production | Passion Pictures Kuala Lumpur |
| Creative Producer | Jaan Kit |
| Executive Producer | Kimie Ong |
| Agency Producer | Gwee Wei Wei |
| Music Creative Director | Gerard Fitzgerald |
| Music Agency | Song Zu Singapore |
| Music Producer | Donny Pereira |
| Music Composer | Adrian Sergovich |
| Colorist | Ben Conkey |
| Editor | Troy Chen |
| Creative Strategy | Malati Afridi |
| Account Director | Gaurav Lalwani |
| Account Director | Fred Eng |
| Account Supervisor | Hazel Lim |
| Producer | Felicia Choi |
| Producer | Stella Teng |
| Grading/Online | The Quiet Lab |
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