Illinois Council Against Handgun Violence - "Children Playing"

Y&R Chicago

Y&R Chicago Chicago, Stati Uniti

3683

Titolo	Children Playing
Agenzia	Y&R Chicago
Campagna	Warning Signs
Cliente	Stop Handgun Violence
Marca	Illinois Council Against Handgun Violence
Posted	Dicembre 2013
Settore	Fondazioni caritatevoli, Volontariato
Trama	Stop Gun Violence at ICHV.org Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help
Tipo di Media	Esterna
Creative Director	Bob Winter
Associate Creative Director	Richard Fischer
Associate Creative Director	Evan Thompson
Art Director	Richard Fischer
Copywriter	Evan Thompson