Michael Ritchie
Managing Director/Owner-Partner at Revolver/Will O_Rourke
Sydney, Australia
TitoloMixed Meds
Agenzia
Campagna Mixed Meds
Cliente New Zealand Transport Agency
Marca NZTA
Data di Prima Diffusione/Publicazione 2022 / 3
Settore Road Safety
Trama 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving.
This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral.
Problema Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Director
Senior Business Manager
Chief Creative Officer
Senior Art Director
Senior Copywriter
Senior Creative
Senior Creative
Producer
Art Director
Agency Producer
Senior Producer
Executive Producer
Executive Producer
Strategist
Direttore della fotografia
Post Produzione
Editor
Casting
Photographer
Digital Retoucher
Managing Director
Executive Planning Director
Colorist
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Head of Business Partnerships
Business Team Head
Media Agency
Strategy Director
Account Director, Media
Senior Account Manager, Media
Account Manager, Media
Direction & Product Design
Concept
Model Maker
Music Composer & & Sound Design
Sound Producer
Sound Design

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