Seth Wilson
Executive Producer at Somesuch
London, Stati Uniti
TitoloWin the Right Way (1m30) / The Venture
Agenzia
Campagna Win the Right Way
Cliente Chivas
Marca Chivas
PostedOttobre 2015
Settore Whisky, Gin, Vodka
Trama Using storytelling to recruit a new generation of whiskey drinkers 
Filosofia We created a $1M fund and a global programme called The Venture for budding social entrepreneurs across the world – a platform to tell their stories and pitch for hard cash, putting their businesses on a global stage. 
Problema Chivas Regal is the world’s original luxury whisky. But having history is no guarantee of future success. We needed to be relevant to a new generation. The communications challenge was to engage them in a category that wasn’t naturally of high interest. 
Risultato - The Win the Right Way campaign for Chivas Regal, was activated in 18 countries worldwide and we received over 1000 entries for The Venture competition itself.
- We achieved over 15M YouTube views for the Inspire films (50% over target) and a 30% reduction in cost per view. Our view through rate was also significantly higher.
- Shifts in brand equity are measured by market – in Brazil relevance increased from 9% to 58% vs. 2013, appeal increased from 12% to 50% and we saw a 55% increase in “standing for something important”.
- It is the most successful campaign for the brand to date and will continue into 2016 and beyond. 
Tipo di Media Televisione
Lunghezza
Sound Design Company
Strategic Planning Director
Digital Artist
Agency
Executive Creative Director
Creative Director
Director
Production Company Producer
Sound Design Company
Copywriter
Editor
Account Director
Account Planner
Agency Producer
Account Planner
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Photographer
Director
Director
Actor / Celebrity
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Account Director
Account Director
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Agency Producer
Agency Producer
Art Director
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Account Director
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Agency Producer
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Editor
Editor
Editor
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Casa di Produzione SomeSuch and Co.

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