Titolo | Louise |
Agenzia | JayGrey Sydney |
Campagna | Seriously Hard Liquor |
Cliente | Pure Beverages |
Marca | Alibi Bourbon |
Data di Prima Diffusione/Publicazione | 2012 / 6 |
Settore | Liquori/Aperitivi |
Slogan | Seriously hard liquor |
Trama | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
Tipo di Media | Radio |
Market | Australia |
Creative Director | Jay Furby |
Art Director | Jay Furby |
Art Director | Dave Heytman |
Art Director | Tommy Cehak |
Copywriter | Jay Furby |
Copywriter | Gavin Chimes |
Typographer | Dave Heytman |
Typographer | Tommy Cehak |
Account Executive | Will Frew |
Photographer | Sean Izzard |
Digital Retoucher | Steve York, Cream |