| Titolo | Keyboard Queen |
| Agenzia | BMF |
| Campagna | Find Your Fit |
| Cliente | The Athlete's Foot |
| Marca | The Athlete's Foot |
| Posted | Luglio 2012 |
| Settore | Abbigliamento sportivo |
| Trama | BMF has created its first brand campaign for The Athlete's Foot (TAF) with the launch of the "Find your Fit" campaign. Through a series of film-style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit. The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers. |
| Tipo di Media | Televisione |
| Casa di Produzione | Good Oil |
| Agency Contribution | BMF |
| Director | Hamish Rothwell |
| Executive Creative Director | Carlos Alija |
| Executive Creative Director | Laura Sampedro |
| Creative Team | Michael Graziano |
| Creative Team | Daniel Staudinger |
| Creative Team | Carlo Mazzarella |
| Creative Team | James Pash |
| Creative Team | Andie Graham |
| Creative Team | Trent Hendrick |
| Producer | Chana McLallen |
| Direttore della fotografia | Crighton Bone |
| Account Director | Brad Smith |
| Account Director | Alison Primmer |