Lisa Gunning
Director at AtSwim
Amsterdam, Olanda
TitoloExpedition Leader
Agenzia
Campagna Good Name - Heineken
Cliente Heineken
Marca Heineken
PostedGennaio 2009
Settore Birre
Slogan Give Yourself A Good Name
Trama In these spots, our character, John Turturro is a mentor. He embodies confidence and success, inspiring you the viewer to succeed and is imparting the wisdom you need to do it. He is knowing and wise, with a combination of New York attitude and a slightly quirky demeanor that creates an inherent authority to his character—but never comes across as demanding or preachy. He's direct and confident, but his unique personality gives his monologue credibility and his character an inherent trustworthiness.
Filosofia "Give Yourself a Good Name": This is a line about character. A man who gives himself a good name is a man who is in charge of his life. Who sees his actions as part of a bigger picture. Who never lets the situation get in the way of his dignity. He's a leader, plain and simple. But greatness is not a pedestal. It's a verb. It's a choice. And this campaign, and Heineken, reminds us of that. We can always aspire to be a better version of ourselves. And for those who do, we have a beer. A Heineken. A great beer for our greatest selves.
Problema Heineken needed to inspire and excite its core drinkers again, to make them feel that Heineken is a brand that shows they're always out to be better men, to keep progressing, to always improve – in short, to be great.
Tipo di Media Televisione
Lunghezza
Market Stati Uniti
Colonna sonora Wet Ankles
Casa di Produzione
Editing Company
Special Effects / VFX
Creative Director
Copywriter
Art Director
Art Director
Account Director
Account Executive
Account Manager
Account Supervisor
Agency Producer
Executive Creative Director
Executive Creative Director
Agency Executive Producer
Director
Post Production
Audio Post Production
Actor / Celebrity
Art Director
Music
Music Production
Editor
Editor
Audio Post Producer
Producer
Music Supervisor
Executive Producer
Executive Producer
Executive Producer
Assistant Agency Producer
Producer
Nighttime Producer
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Online Editor/Flame Artist
VFX Executive Producer

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