Richard Yu
Chief Creative Officer at ADK Taiwan
Taipei, Taiwan
TitoloHouse of Little Moments - Season 2
Campagna House of Little Moments
Cliente Uni-President
Marca Uni-Noodle
Data di Prima Diffusione/Publicazione
Settore Alimentari
Trama All the stories are staged in a fictional noodle shop named the “house of little moments”. The owner of the noodle shop makes fusion uni-noodle recipes that are inspired by protagonists’ moods. The theme of each micro movie comes from fairly common experience and sentimental feelings among taiwanese - such as a mother’s regret and a son’s understanding, the courage of apologizing to a best friend, and a subtle way of releasing deepest emotion. World class insensitive shrimp in chinese, blind also means insensitive. Besides, blind and shrimp sound the same. So in the film the creative dish, world class insensitive shrimp, is a symbol of realizing main character’s insensitivity and is a way of apologizing
Tipo di Media Case Study
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Art Director
Account Director
Account Manager
Account Manager
Agency Producer
Casa di Produzione
Post Produzione

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