Uni-Noodle - "House of Little Moments - Season 2"

ADK Taiwan Taipei, Taiwan

3437

Titolo	House of Little Moments - Season 2
Agenzia	ADK Taiwan
Campagna	House of Little Moments
Cliente	Uni-President
Marca	Uni-Noodle
Data di Prima Diffusione/Publicazione	2015
Settore	Alimentari
Trama	All the stories are staged in a fictional noodle shop named the “house of little moments”. The owner of the noodle shop makes fusion uni-noodle recipes that are inspired by protagonists’ moods. The theme of each micro movie comes from fairly common experience and sentimental feelings among taiwanese - such as a mother’s regret and a son’s understanding, the courage of apologizing to a best friend, and a subtle way of releasing deepest emotion. World class insensitive shrimp in chinese, blind also means insensitive. Besides, blind and shrimp sound the same. So in the film the creative dish, world class insensitive shrimp, is a symbol of realizing main character’s insensitivity and is a way of apologizing
Tipo di Media	Case Study
Lunghezza	256 seconds
Chief Creative Officer	Richard Yu
Executive Creative Director	Richard Yu
Creative Director	Nicole Cheng
Copywriter	Nicole Cheng
Copywriter	Ariel Wei
Art Director	Bell Bai
Art Director	Ryu Liu
Account Director	Arial Yu
Account Manager	Hsinyi Huang
Account Manager	Joe Wang
Agency Producer	Ivy Lien
Casa di Produzione	Innovate Films
Director	Ging Zim
Post Produzione	Digital Vision