| Titolo | Bullet |
| Agenzia | Deutsch |
| Campagna | Bullet |
| Cliente | Sony Corporation of America |
| Marca | Sony Playstation |
| Data di Prima Diffusione/Publicazione | 2009 / 2 |
| Prodotto | Killzone 2 |
| Settore | Consolles per Video Games |
| Slogan | War. Perfected. |
| Trama | The commercial for Playstations Killzone 2, launching February 25th, is completely true to the game, since it is the game. It is the first ever fully interactive counterpart on PSN: a full 3D version of the spot in which players can navigate their way through the commercial. Immersive advertising as gameplay or gameplay as advertising? And what does this mean for the future of engagement? The commercial, created by Deutsch LA, Guerilla Games and Zoic Studios will revolutionize the way audiences view gaming advertising. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Colonna sonora | Caiaphas |
| Chief Creative Officer | Eric Hirshberg |
| Group Creative Director | Michael Bryce |
| Group Creative Director | Jason Elm |
| SVP/Director of Integrated Production | Tom Dunlap |
| Copywriter | Jeff Candido |
| Copywriter | Brian Miller |
| Agency Executive Producer | Victoria Guenier |
| Agency Producer | Todd Krolczyk |
| Art Director | Bernie O'Dowd |
| Assistant Sound Engineer | Nick Bozzone |
| Production Company Producer | Erin Reilly |
| Media Director | Vonda LePage |
| Shoot Location | Guerilla Games |
| Audio Post Production | POP Sound |
| Music | CBMB |
| Music Production | Terrorbird |
| Game Developer | Guerilla Games |
| Development Director | Arjan Brussee |
| Art Director | Jan-Bart van Beek |
| Animation Director | Jan-Bart van Beek |
| Producer | Geert Donker |
| Lead Technical Artist | Paullus Bannink |
| Music Supervisor | Lauren Ross |
| Music Supervisor | Jessica Caragliano |
| Audio Engineer | Stephen Dixon |
| Casa di Produzione | Zoic Studios |
| Editing Company | Zoic Studios |
| Director | Loni Peristere |
| Pre-Viz Editor | Stewart Walks |
| Online/VFX Editor | Dmitri Gueer |
| Interattivo | Chris Stevens |
| Online/Flame | Chris Stevens |
| CG Supervisor | Andy Wilkoff |
| Producer | Neil Ingram |
| Executive Producer | Aaron Sternlicht |
| SVP, Marketing & PlayStation Network | Peter Dille |
More Work
SEE ALLThe Lady
- MARCA:
- Bud Light
- AGENZIA:
- DDB New York
Noah
- MARCA:
- The St. Paul Companies
- AGENZIA:
- Fallon
Black Bird
- MARCA:
- Motorola
- AGENZIA:
- McCann Worldgroup