Titolo | Sydney Opera House: #comeonin |
Agenzia | DDB Sydney |
Campagna | Sydney Opera House: #comeonin |
Cliente | The Sydney Opera House |
Marca | The Sydney Opera House |
Data di Prima Diffusione/Publicazione | 2016 / 4 |
Settore | Musei e monumenti |
Trama | The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. So we turned photos into real-time invitations. Custom software using computer vision and geo-location helped us find photos of the iconic sails on Instagram. An on-site response team filmed and posted personalised video invites in real-time inviting users to #comeonin for unique experiences. Hundreds of photos were turned into private wardrobe tours, sound checks, acrobatic lessons and more, leading to over 5 million people seeing a new side to the Sydney Opera House, the inside. |
Tipo di Media | Interattivo |
Lunghezza | |
Chief Creative Officer | Toby Talbot |
Creative Partner | Peter Galmes |
Director of Creative Technology | Shaun O'Connor |
Art Director | Trong Ronakiat |
Copywriter | Shane Geffen |
Executive Producer | Sora Nobari |