| Titolo | One Sided |
| Agenzia | WHYBIN\TBWA TEQUILA |
| Campagna | "No excuses" Programme |
| Cliente | Shine |
| Marca | Shine |
| Data di Prima Diffusione/Publicazione | 2015 / 2 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | Charity organisation Shine has launched a powerful new radio campaign to generate awareness and funding for its "No Excuses" programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.The ads, which focus around the commonly held belief that domestic violence increases after a sporting loss, are recorded in sports commentary style and feature two of New Zealandâs most high profile rugby commentators; Tony âTJâ Johnson and Scott âSumoâ Stevenson. The ads initially appear to be a commentary of a sports match, but as they unfold it becomes clear they are in fact a commentary of domestic abuse. |
| Tipo di Media | Radio |
| Lunghezza | |
| Più informazioni | http://www.2shine.org.nz |
| Executive Creative Director | Toby Talbot |
| Executive Creative Director | Dave King |
| Creative Director | Jonathan McMahon |
| Creative Director | Lisa Fedyszyn |
| Creative Director | Steve Kane |
| Agency Producer | Polly Stoker |
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