| Titolo | Lanes |
| Agenzia | DDB Group Aotearoa |
| Campagna | Lanes |
| Cliente | New Zealand Coastguard |
| Marca | New Zealand Coastguard |
| Posted | Luglio 2011 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | When was the Last Time you Practiced your 30KM Freestyle? |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Toby Talbot |
| Art Director | Lisa Fedyszyn |
| Copywriter | Jonathan McMahon |
| Copywriter | Rory Mckechnie |
| Art Director | Damian Galvin |
| Digital Retoucher | Gordon Moir |
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