Titolo | Ghost Stories |
Agenzia | Ogilvy India |
Campagna | Ghost Stories |
Cliente | Pidilite Industries Limited |
Marca | Fevicol |
Data di Prima Diffusione/Publicazione | 2018 / 7 |
Settore | Pitture, pennelli, prodotti per la cura del legno, adesivi |
Trama | Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives. Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds. Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films. |
Tipo di Media | Radio |
Lunghezza | |
Chief Creative Officer | Sonal Dabral |
Chief Creative Officer | Kainaz Karmakar |
Chief Creative Officer | Harshad Rajadhyaksha |
Chief Creative Officer | Sukesh Nayak |
Group Creative Director | Amitabh Agnihotri |
Creative Director | Karunasagar Sridharan |
Copywriter | Karunasagar Sridharan |
Casa di Produzione | Shankh Studio |
Production Company Producer | Manohar Nayak |