Sonal Dabral
Group Chief Creative Officer & Vice Chairman at Ogilvy India
Mumbai, India
TitoloGhost Stories
Agenzia
Campagna Ghost Stories
Cliente Pidilite Industries Limited
Marca Fevicol
Data di Prima Diffusione/Publicazione 2018 / 7
Settore Pitture, pennelli, prodotti per la cura del legno, adesivi
Trama Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives.

Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds.

Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films.
Tipo di Media Radio
Lunghezza
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Group Creative Director
Creative Director
Copywriter
Casa di Produzione
Production Company Producer

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