Sunfeast Mom’s Magic - "Mother's day"

Ogilvy Bangalore Bangalore, India

7008

Titolo	Mother's day
Agenzia	Ogilvy Bangalore
Campagna	Mother's Day
Cliente	ITC Foods
Marca	Sunfeast Mom’s Magic
Data di Prima Diffusione/Publicazione	2018 / 5
Settore	Biscotti, Pane e sostitutivi
Slogan	Mother's day
Trama	The ad features a young woman and her relationship with her landlady. Before you think the landlady is the woman's mother figure, we'd tell you to stop and just watch the ad.
Filosofia	This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.
Risultato	10 million views in 5 days. And still counting.
Tipo di Media	Web Film
Lunghezza	207 seconds
Più informazioni	https://www.youtube.com/watch?v=cDo1Bi7o0N0
Group Chief Creative Officer and Vice Chairman	Sonal Dabral
Chief Creative Officer – South	mahesh gharat
Chief Creative Officer – South	Azazul Haque
Copywriter	Mahesh Gharat
Copywriter	Nilesh Kulkarni
Director	mahesh gharat
Music Composer	Subhajit Mukherjee
Producer (Hungry Films)	Dharam Valia
Executive Vice President and Head of Advertising – South	Tithi Ghosh
Account Management	Raghav Chitra
Account Management	Anvita Arora