| Titolo | A day in the life |
| Agenzia | Doremus |
| Campagna | A Day In the Life - Knight Capital Group |
| Cliente | Knight Group |
| Marca | Knight Capital Group |
| Posted | Mag 2006 |
| Prodotto | financial services |
| Settore | Finanza/Assicurazioni |
| Slogan | The science of trading. The standard of trust. |
| Trama | Famed rock photographer Danny Clinch has created a montage of images from the trading floor that jump off the page to capture the essence of what Knight encounters in its quest to service clients with integrity and innovation. |
| Filosofia | "We took a look at what the competition is doing, which is traditional page advertising," says Chris Philip, Doremus' Senior VP, Media Director, "and blew the category apart. We developed unique sizes to give the ads the impact of a spread at a fraction of the cost. The appeal of the executions is that they lend themselves to the beauty of the photographic images." |
| Tipo di Media | Pubblicita' su periodici |
| Market | Stati Uniti |
| Più informazioni | www.doremus.com |
| Photographer | Danny Clinch |
| Copywriter | Larry Goldstein |
| Art Director | Greg Jensen |
| Account Director | Jane Lauterback |
| Creative Director | Evelyn Neill |
More Work
SEE ALLA day in the life 4
- MARCA:
- Knight Capital Group
- AGENZIA:
- Doremus
A day in the life 3
- MARCA:
- Knight Capital Group
- AGENZIA:
- Doremus
A day in the life 2
- MARCA:
- Knight Capital Group
- AGENZIA:
- Doremus