Titolo | Car |
Agenzia | 18 Feet & Rising |
Campagna | Every Car Has a Story |
Cliente | Allianz SE |
Marca | Allianz |
Data di Prima Diffusione/Publicazione | 2015 / 3 |
Settore | Assicurazioni |
Slogan | Every Car Has a Story |
Trama | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. |
Filosofia | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures. |
Tipo di Media | Televisione |
Lunghezza | |
Casa di Produzione | Moxie Pictures LDN |
Creative | Oli O'Neill |
Creative | Behrad Taherparvar |
Producer | Victoria Dashwood-Quick |
Strategic Business Lead | Rob Ward |
Director | Errol Morris |
Producer | Julie Ahlberg |
Editor | Jinx Godfrey |
Production Manager | Charlie Henderson |
Direttore della fotografia | TBC |
Post Produzione | Nineteentwenty |
Sound Design Company | Sam Ashwell |
Colourist | TBC |
Media Buying Agency | Mediacom |
Public Relations | Ogilvy PR London |
Social | Gravity Thinking |