Augusto Zapiola
Director at ParanoidBR
São Paulo, Brasile
TitoloHer Boyfriend
Agenzia
Campagna IKEA- Now, There's Choice
Cliente IKEA
Marca IKEA
Data di Prima Diffusione/Publicazione 2017 / 11
Settore Grande Distribuzione alimentare
Filosofia BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third new store in Malaysia, the biggest in Southeast Asia to date.

There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats.

But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings.

The campaign features four films, supported by digital, TV, print, outdoor and radio.
Tipo di Media Interattivo
Lunghezza
Market Malesia
Direttore della fotografia
Executive Creative Director
Creative Director
Producer
Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Head Of Planning
Account Manager
Director
Casa di Produzione
Producer
Planning Director
Executive Creative Director
Creative Director
Account Manager
Account Director
Music Composer
Editor
Post Production
Casa di Produzione
Co-Director
Director
Production Service Company

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started