Kate Murphy
Creative director at Bartle Bogle Hegarty
London, Regno Unito
TitoloSpookermarket
Agenzia
Campagna Spookermarket
Cliente Tesco
Marca Tesco
Data di Prima Diffusione/Publicazione 2015 / 10
Settore Grande Distribuzione alimentare
Filosofia Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice.
‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations.
Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home.
All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising. 
Tipo di Media Social Media
Lunghezza
Creative Team
Creative Director
Creative Director
Business Leader
Account Director
Account Manager
Strategy Director
Strategist
Producer
Casa di Produzione
Director
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