In this we see Helen in key stages of her life talking about her aspirations and dreams - from childhood to adulthood - and how they change.
Filosofia
Unlike other mortgages, the One account helps people change their lives for the better. By giving them the flexibility and the money they need to change their life to the way they really want it to be, or to take advantage of opportunities as they come along. Our promise to consumers is that we can help make their One day happen sooner. Whether their one day is packing in their job for 3 months to climb Everest, getting the life by the sea theyve always dreamed of, or just freeing up some money to get the kitchen done.
Problema
What could be seen as a complex product needed simplifying. It was being marketed as a smarter way to manage your money. Unwittingly this highlighted one of the major concerns people have with the product everything you have and everything you owe goes in one place. Thats scary. Particularly if you dont understand the benefit of it. Our recommendation: first, talk about it as a mortgage. It may be much more than that, and in time we might choose to talk about its other benefits, but lets not run before we can walk. Second, be clear why its a better mortgage. Our research highlighted the major issue people had with most mortgages that theyre a responsibility, a millstone, a burden. They keep you in a rut; stop you doing what you really want to do.