Stella Artois - "Returning Hero"

Lowe London

Lowe London London, Regno Unito

10292

Titolo	Returning Hero
Agenzia	Lowe London
Campagna	Reassuringly Expensive - Stella Artois
Cliente	InBev / Labatt Brewing Company
Marca	Stella Artois
Data di Prima Diffusione/Publicazione	2000 / 9
Prodotto	Draught, Canned and Bottled Lager
Settore	Birre
Slogan	Reassuringly Expensive.
Filosofia	This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category.
Tipo di Media	Televisione
Lunghezza	90 seconds
Market	Regno Unito
Casa di Produzione	Gorgeous Enterprises
Sound Design Company	750mph
Creative Director	Charles Inge
Copywriter	Paul Silburn
Art Director	Vince Squibb
Agency Producer	Sarah Hallat
Director	Frank Budgen
Music Composer	Anne Dudley
Editing Company	The Quarry
Music Production	Air Edel
Account Executive	Harriet Bell
Account Executive	Jeremy Bowles
Copywriter	Vince Squibb
Advertising Manager	Phil Rumbol