| Titolo | It's Not About the Shoes |
| Agenzia | Wieden + Kennedy |
| Campagna | It's Not About the Shoes |
| Cliente | Nike |
| Marca | Jordan |
| Posted | Gennaio 2008 |
| Settore | Calzature sportive |
| Slogan | Become Legendary |
| Trama | Found footage of 10 Jordan athletes. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Music Production | Elias Arts |
| Creative Director | Keith Cartwright |
| Copywriter | Scott Hayes |
| Copywriter | Lu Chekowsky |
| Art Director | Bekah Sirrine |
| Account Director | Justin Burke |
| Account Executive | Juan Reyes |
| Agency Producer | Gary Krieg |
| Agency Producer | Sarah Edwards |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Todd Waterbury |
| Casa di Produzione | PS260 |
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