Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, Stati Uniti
TitoloLemons
Agenzia
Campagna #EraseFoodWaste
Cliente K+S AG
Marca Morton Salt
Data di Prima Diffusione/Publicazione 2018
Settore Olio/aceto/succhi limone,
Filosofia For over a century, Morton Salt has had a simple mission: to make our food taste more delicious to eat. Yet today, there’s a shocking amount of food that goes uneaten. In the U.S., roughly 40% of all food is wasted, and on a global scale, nearly 1/3 of all food is thrown away. This problem is close to Morton’s heart. Not only has salt been a food preservative for centuries, but Morton’s core aim is to encourage people to savor their food. Yet how can they do that if such a vast amount of food produced for human consumption never gets eaten in the first place? Morton decided to proactively make a commitment to send zero food waste to landfills by 2030. But their own pledge isn’t enough. Morton wanted to make food waste—a largely overlooked problem—noticed by everyone.
Tipo di Media Televisione
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