Out Not Down - "The Thrown Out Flag 5"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Stati Uniti

4279

Titolo	The Thrown Out Flag 5
Agenzia	Saatchi & Saatchi Wellness
Campagna	The Thrown Out Flag
Cliente	Out Not Down, LGBTQ Youth Resources & Services
Marca	Out Not Down
Posted	Mag 2019
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	All you need is love but a warm place to sleep would be nice too
Trama	The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out. Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out. The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics. In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.
Tipo di Media	Televisione e Cinema
Lunghezza	120 seconds
Chief Creative Officer	Kathy Delaney
Creative Director	Carolyn Gargano