Deaf 911 Mobile App - "Deaf 911"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Stati Uniti

5743

Titolo	Deaf 911
Brief	This emergency mobile app gives deaf people a voice, bringing the life-saving possibilities of the mobile digital age into the hands of nearly 38 million deaf and hard-of-hearing people in the United States. Its unique application of speech-to-text technology, combined with smart reply messaging, reduces call time by up to 80% compared to existing emergency deaf devices and services.
Agenzia	Saatchi & Saatchi Wellness
Campagna	Deaf 911
Cliente	St. Ann's For The Deaf
Marca	Deaf 911 Mobile App
Posted	Mag 2019
Settore	Istituzioni/Associazioni
Trama	Deaf 911. The first emergency mobile app that allows the deaf to call out for help. It brings life-saving possibilities of the mobile digital age into the hands the more than 38 million deaf and HOH people in the United States. Its unique application of speech-to-text and text-to-speech technology combined with predictive analytics allows the deaf speak directly to 911. And vice versa. And it does it in just 30 seconds—roughly the same amount of time as it does for hearing people.
Tipo di Media	Interattivo
Lunghezza	118 seconds
Chief Creative Officer	Kathy Delaney
Creative Director	Scott Carlton
Associate Creative Director	Purvi Naik
Senior Art Director	Lauren Chan
Copywriter	Kip Langton
Assistant Art Director	Nam Doan