Kathy Delaney
Global CCO at Publicis Health/Saatchi Wellness
New York, Stati Uniti
TitoloPublic Shooting 2
Agenzia
Campagna Take Down Gun Violence
Cliente Concerned Citizens to Take Down Gun Violence
Marca Concerned Citizens to Take Down Gun Violence
Data di Prima Diffusione/Publicazione 2016 / 6
Settore Enti/Istituzioni/Organizzazioni no-profit
Slogan In case of school shooting act immediately
Trama On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters gave practical tips and advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create. 
Tipo di Media Stampa e stampati
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Illustrator

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