De Cabrón Chillis - "Rocket Man"

Fullpack Comunicação Rio de Janeiro, Brasile

3603

Marca: De Cabrón Chillis
Paese: Brasile

Cliente: De Cabrón Chillis

Titolo	Rocket Man
Agenzia	Fullpack Comunicação
Campagna	Rocket Lunch
Cliente	De Cabrón Chillis
Marca	De Cabrón Chillis
Data di Prima Diffusione/Publicazione	2019 / 4
Settore	Erbe e spezie
Trama	When you taste the intense De Cabrón's Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.
Filosofia	The concept for the piece was based on the sensation you feel when tasting the intense De Cabrón’s Traditional Chipotle Sauce. You feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket. Using a fun language, with a lot of details, we created a character, all modeled in 3D, which looks like a rocket. The inspiration came from real rocket launch photos and videos.
Problema	The De Cabron's Traditional Chipotle sauce is a strong pepper. Considered one of the hottest they have. So, their briefing was to create a piece of advertising that could show people how strong it really is.
Risultato	The points of sale of the De Cabron are usually crowded. So we needed something with a good visual impact to draw people's attention. In order to do that, we created two prints that passed the message in a very fun e simple way. It also be used on social media and print ad (newspaper and magazine).
Tipo di Media	Pubblicita' su periodici
Colonna sonora	-
Chief Creative Officer	Álvaro Rodrigues
Creative Director	Álvaro Rodrigues
Creative Director	Bruno Almeida
Art Director	Felipe Paganoti
Copywriter	Igor Pontes
Copywriter	Tiago Daltro
Illustrator	Studio Nuts
Approval Client	Leo Spigariol