Álvaro Rodrigues
Chief Executive Officer, Chief Creative Officer at Fullpack Comunicação
São Paulo, Brasile
Titolo#WastedBlood
Agenzia
Campagna #WastedBlood
Cliente All Out Action Fund Institutional
Marca All Out Action Fund Institutional
Data di Prima Diffusione/Publicazione 2016 / 5
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama Thousands of people in Brazil are needing blood this very minute, but prejudice prevents them from getting it. Because in Brazil, as in many other countries, it's illegal for men who have sex with other men to donate blood. Lots of people in Brazil don't even know about this ban.
That’s why we’re launching ‪#‎WastedBlood, a campaign to show the country how much blood is wasted due to sheer prejudice. ‬ 
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