Álvaro Rodrigues
Chief Executive Officer, Chief Creative Officer at Fullpack Comunicação
São Paulo, Brasile
TitoloHidden Messages
Agenzia
Campagna Hidden Messages
Cliente Instituto Maria da Penha
Marca Instituto Maria da Penha
Data di Prima Diffusione/Publicazione 2015 / 4
Settore Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan An idea that transformed Instagram usernames into messages to fight prejudice.
Trama One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA).
To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil).
Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. 
Tipo di Media Social Media
Lunghezza
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Art Director
Art Director
Projects Creative Director

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