Above the Influence - "Who Controls You?"

Hill Holliday

Hill Holliday Boston, Stati Uniti

12827

Questo spot fa parte della collezione ACT Responsible

Marca: Above the Influence
Paese: Stati Uniti

Cliente: Partnership for a Drug-Free America

Titolo	Who Controls You?
Agenzia	Hill Holliday
Campagna	Who Controls You?
Cliente	Partnership for a Drug-Free America
Marca	Above the Influence
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Hill Holiday and WAX editor Christopher Huth team up with Sonic Union mix engineer David Papa to literally force the hands of teens into making questionable decisions in the impactful new :30 spot “Who Controls You” for Above the Influence, a program of the non-profit Partnership for Drug-Free Kids. The spot, directed by Vine famer Maris Jones, features teenagers in a variety of potentially precarious situations, with a hand reaching in from off-screen to compel them to go against their own better judgment and influence their decisions. A girl has her sandwich pushed away from her as she reads a fashion magazine emblazoned with underweight bikini-clad models, another girl plucks a bottle of prescription medication from the bathroom cabinet while a friend looks on eagerly, two smitten teenage boys are pushed to break affection and are scurried to different sides of the couch, and a girl is driven to become the ringleader of her group of cackling friends to bully a nearby loner. In the final vignette, a boy continues to reject a red cup continuously pushed his way, deliberately placing it out of his eyesight, followed by the voiceover, “If you’re not in control, then who is?”
Tipo di Media	Televisione
Lunghezza	30 seconds
Editing Company	WAX
Audio Post Production	Sonic Union
Chief Creative Officer	Lance Jensen
Group Creative Director	Kevin Daley
Creative Director	Rick McHugh
Copywriter	Amanda Roberts
Art Director	Alyssa Fishman
Agency Producer	Colin Sweeney
Agency Producer	Bryan Sweeney
Account Manager	Jeff Nowak
Account Manager	Kelly Sullivan
Project Manager	Julie Heger
Planner (Strategy Director)	Ross Cidlowski
Casa di Produzione	Adolescent
Executive Producer	Hope Farley
Director	Maris Jones
Cinematografia	Ramaa Mosley
Line Producer	Tara Saxson
Editor	Christopher Huth
Assistant Editor	Jean Taylor
Managing Partner/EP	Toni Lipari
Post Production	Evan Meeker
Colorist	Stephen Picano
Mix Engineer	David Papa
Studio Director	Justine Cortale