Elite - "Let's make life here sweeter!"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israele

7471

Titolo	Let's make life here sweeter!
Agenzia	BBR Saatchi & Saatchi
Campagna	Let's make life here sweeter!
Cliente	Strauss Group Inc.
Marca	Elite
Data di Prima Diffusione/Publicazione	2016 / 10
Settore	Cioccolata
Filosofia	That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.The figure's faces were inspired by the chocolate bar's unique shape with its larger cube in the middle.
Problema	Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis.
Tipo di Media	Televisione
Lunghezza	47 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Chief Creative Officer	Jonathan Lang
Creative Director	Idan Regev
Creative Director	Sharon Refael
Creative Director	Yaron Perel
Copywriter	Eran Spanier
Digital Director	Idan Kligerman
Digital Director	Maayan Dar
Account Supervisor	Lee Bryn
Account Supervisor	Daniel Shvartz
Account Executive	Naor Azubel
Production Manager	Gali Starkman
Production Company Producer	Ayelet Rotman
Chief Strategy Officer	Shai Nissenboim
Strategic Planning Director	Lora Goichman
Direttore della fotografia	Benny Mali
Direttore della fotografia	Ofer Ben Yehuda
Line Producer	Ran Pasternak
Singer	Edan Alterman