Jonathan Lang
Executive Creative Director at BBR Saatchi & Saatchi
Ramat Gan, Israele
TitoloThe live drone beach report
Agenzia
Campagna The live drone beach report
Cliente Super-Pharm
Marca Super-Pharm
Data di Prima Diffusione/Publicazione 2016 / 9
Settore Distribuzione
Filosofia We decided to create and broadcast the 1st ever Live Drone Beach Report.A real-time aerial view of Israel's busiest beaches aired 30 minutes before 'Sun Safe Hours’.This meant beach goers could scan the beaches and find the one that still had the perfect spot!A win win situation for all involved. 
Problema In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours'
The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselvesand still get the perfect spot? 
Tipo di Media Interattivo
Lunghezza
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