Jonathan Lang
Executive Creative Director at BBR Saatchi & Saatchi
Ramat Gan, Israele
TitoloExplore the Night
Agenzia
Campagna Explore the Night
Cliente Brandhouse
Marca Smirnoff Ice Double Black With Guarana
Data di Prima Diffusione/Publicazione 2014 / 10
Settore Pre-Mixed Cocktails
Trama JWT Cape Town was tasked with the challenge to conceptualise the marketing campaign and creative platform for Smirnoff Ice Double Black With Guaranathat would appeal to the tech-savvy, urban 20-something South African consumer, a campaign that embodies what it means to be young, up for anything and eager to embrace night-time adventures with a group of friends.
The objectives of the campaign were to increase awareness and cultivate an emotional connection between consumers and the product (SIDBWG), without sounding, looking and feeling like every other brand targeting this consumer. Instead of telling consumers what's cool, what to do and where to go, the brand would rather showcase what our consumers were already doing, and enhance their night-time experiences.
Tipo di Media Web Film
Lunghezza
Più informazioni www.explorethenight.com
Executive Creative Director
Creative Director
Copywriting
Strategy Director
Client Services Director
Account Director
Agency

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started