| Titolo | Go To Move |
| Agenzia | Wieden + Kennedy |
| Campagna | NBA Draft - EA Sports |
| Cliente | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Giugno 2007 |
| Prodotto | NBA Live '08 |
| Settore | Consolles per Video Games |
| Slogan | How Does It Feel? |
| Trama | Playing the role of teacher, Gilbert Arenas and his young protégé Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé is ready for NBA Live 08. |
| Problema | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Marc D'Avignon |
| Art Director | Jayanta Jenkins |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Producer | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| Executive Producer | Jelly Helm |
| Executive Producer | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Casa di Produzione | MJZ |
| Sound Design Company | Amber Music |
| Music Production | Amber Music |
More Work
SEE ALLN/A
- MARCA:
- Lance Armstrong Foundation
- AGENZIA:
- Wieden + Kennedy
N/A
- MARCA:
- Lance Armstrong Foundation
- AGENZIA:
- Wieden + Kennedy
A Dream Deferred
- MARCA:
- Nike
- AGENZIA:
- Wieden + Kennedy
Secret
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
Montage
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
Maurice
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
Leon
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
IQ
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
Gatekeeper
- MARCA:
- Nike
- AGENZIA:
- Wieden + Kennedy