| Titolo | I Am The Shoot Button |
| Agenzia | Wieden + Kennedy |
| Campagna | NBA Draft - EA Sports |
| Cliente | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Giugno 2007 |
| Prodotto | NBA Live '08 |
| Settore | Consolles per Video Games |
| Slogan | How Does It Feel? |
| Trama | Instructing his young protégé, Kevin Durant in a basketball dribbling exercise, Gilbert Arenas makes him recite key action buttons in NBA LIVE 08 while not breaking concentration. Arenas then asserts his dominance by saying only he can stop Durant (starring in his first TV commercial since turning pro). |
| Problema | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Marc D'Avignon |
| Art Director | Jayanta Jenkins |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Producer | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| Executive Producer | Jelly Helm |
| Executive Producer | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Casa di Produzione | MJZ |
| Sound Design Company | Amber Music |
| Music Production | Amber Music |
More Work
SEE ALLN/A
- MARCA:
- Lance Armstrong Foundation
- AGENZIA:
- Wieden + Kennedy
N/A
- MARCA:
- Lance Armstrong Foundation
- AGENZIA:
- Wieden + Kennedy
A Dream Deferred
- MARCA:
- Nike
- AGENZIA:
- Wieden + Kennedy
Secret
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
Montage
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
Maurice
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
Leon
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
IQ
- MARCA:
- EA Sports
- AGENZIA:
- Wieden + Kennedy
Gatekeeper
- MARCA:
- Nike
- AGENZIA:
- Wieden + Kennedy