EA Sports - "Maurice"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

7694

Titolo	Maurice
Agenzia	Wieden + Kennedy
Campagna	Madden '09 - EA
Cliente	Electronic Arts Inc.
Marca	EA Sports
Posted	Settembre 2008
Prodotto	Madden NFL '09
Settore	Consolles per Video Games
Slogan	The Game Adapts To You.
Trama	NFL 09 fanatic Maurice demonstrates what it is to be the ultimate Madden fan. He describes his long-term relationship with the game as his calling in life and contributes his thoughts on renaming the 20th Anniversary edition of Madden.
Problema	To create excitement around the launch of Madden NFL 09 and establish the game as the top title within the sports video game category.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Stati Uniti
Post Production	Joint Editorial House
Creative Director	Jed Alger
Creative Director	Aaron Allen
Copywriter	Caleb Jensen
Art Director	Taylor Twist
Account Director	Andrew Schafer
Account Executive	Jordan Delapoer
Account Manager	Philip Kirsch
Account Supervisor	Andrew Walenga
Agency Producer	Monica Ranes
Agency Producer	Jeff Selis
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Director	Errol Morris
Casa di Produzione	Moxie Pictures
Audio Post Production	Lime Studios